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Brand-specific leadership : turning employees into brand champions
Morhart, Felicitas M.; Herzog, Walter; Tomczak, Torsten - In: Journal of marketing 73 (2009) 5, pp. 122-142
Persistent link: https://www.econbiz.de/10003875427
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Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.; Herzog, Walter; Tomczak, Torsten - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 2, pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Cover Image
Brand-Specific Leadership: Turning Employees into Brand Champions
Morhart, Felicitas M.; Herzog, Walter; Tomczak, Torsten - In: Journal of marketing 73 (2009) 5, pp. 122
Persistent link: https://www.econbiz.de/10008317782
Cover Image
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.; Herzog, Walter; Tomczak, Torsten - In: GfK marketing intelligence review 3 (2011) 2, pp. 34-43
Persistent link: https://www.econbiz.de/10009893827