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Purpose: To analyze students' social media preference in order to improve student engagement with university by examining social media implementation quality in terms of information and service quality. Design/methodology/approach: Research methodology is started with the hierarchy creation of...
Persistent link: https://www.econbiz.de/10011939272
Purpose: To analyze students' social media preference in order to improve student engagement with university by examining social media implementation quality in terms of information and service quality. Design/methodology/approach: Research methodology is started with the hierarchy creation of...
Persistent link: https://www.econbiz.de/10011916057