The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loyalty to a hotel or a hotel chain. The...

This article examines the company TUI and its Magic Life hotel chain. The remarkable success of this group in terms of sustainable development led him to develop its own norms and standards. Unfortunately, public policies and private initiatives such as TUI are now hampered by the reluctance of...

In this article, we propose a method to evaluate enterprise creation projects based on the study of profiles of entrepreneurs and project teams, as well as external factors. This method is based on the theories of human capital and social capital, notabl

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more broadly about the real advantages they offer firms. We have chosen to focus on the hotel sector and propose a conceptual model on the determinants of loyalty to a hotel or...

De nombreuses recherches (Costa et Bamossy, 2001; Grayson et Martinec, 2004; Yeoman et

Today, tourism is oriented towards new forms of development pertaining to an insight of “sustainable development” that aims at respecting, preserving, and sustainably highlighting the patrimonial resources (natural, cultural, and social) of a territory to the hosted tourists so as to reduce...

This article deals with the issues of hotel loyalty programs implemented in the Slovak Republic. It analyzes the effectiveness of loyalty programs in relation to purchasing behaviour of Slovak customers. We propose a theoretical model of loyalty determinants, which we verify empirically. We try...

If yield management is commonly used, studies dealing with customers reactions are not frequent. Yield management techniques, which aim to optimize firm returns, leads often to disadvantageous situations for customers. The object of this article is to study the consumer perception of Yield...

The object of this article is to study the consumer perception of innovative Yield Management (YM) strategies in the hotel sector. Hotels use these practices in order to increase their incomes. These strategies rely heavily on ICT and are more comparable with the development of the Internet....

The most import effect of ICT on the tourism sector is on distribution because it involves exchanges, during all the stages of sales, between suppliers, intermediaries and clients that can be dematerialized. Thus, Internet has changed the structure of intermediation in this industry with the...