or AMOS and to establish identification of the corresponding structural equation model. In order to make identification …

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be …

consumer markets. Furthermore we extend existing work in being the first to model vertical interactions with a Manufacturer …-Wholesaler-Retailer Model. Within this framework we investigate how changes in local currency affect the strategic management variables of price …

major theories are proposed to model the reference price reaction: assimilation contrast theory and prospect theory. We … for heterogeneity. The model types were calibrated by a simulation study. The calibrated modules were then used to analyze …

Due to its ability to allow and account for similarities between pairs of alternatives, the nested logit model is … increasingly used in practical applications. However the fact that there are two different specifications of the nested logit model … has not received adequate attention. The utility maximization nested logit (UMNL) model and the non-normalized nested …

The paper discusses the nested logit model for choices between a set of mutually exclusive alternatives (e.g. brand … choice, strategy decisions, modes of transportation, etc.). Due to the ability of the nested logit model to allow and account … for similarities between pairs of alternatives, the model has become very popular for the empirical analysis of choice …

the parent category, i.e., speaking of 'leader' and 'follower' categories in terms of brand loyal purchase behavior. This …