Moment marketing is a new strategy that entails the ability to synchronize online advertising (e.g., sponsored search) in real time with relevant offline events such as TV ads. More and more practitioners are employing this strategy, given the increasing availability of technologies that enable...

We develop a flexible content-based search model that links the content preferences of search engine users to query search volume and click-through rates. Content preferences are defined over latent topics that describe the content of search queries and search result descriptions. Moreover, our...