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Hillebrandt, Isabelle
Rindfleisch, Aric
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International journal of technology marketing : IJTMkt
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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ECONIS (ZBW)
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Einsatzmöglichkeiten von Facebook Fanpages für Unternehmen
Rauschnabel, Philipp A.
;
Ivens, Björn Sven
; …
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Social Media und Brand Community Marketing : …
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(pp. 139-165)
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2013
Persistent link: https://www.econbiz.de/10009700358
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Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
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Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
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pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
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