Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 4, pp. 1-22
Recently, the two decacorn Startups in Indonesia decided to collaborate with a merger scheme and accumulate over 100 million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand Loyalty. However, no research examines how customer...
