//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hinson, Robert"
~type_genre:"Book section"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Two essays on measuring and ma...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing
5
Emerging economies
3
Marketing management
3
Marketingmanagement
3
Schwellenländer
3
Africa
2
Afrika
2
Brand development
2
Brand management
2
Coronavirus
2
Gastgewerbe
2
Hospitality industry
2
KMU
2
Management
2
Markenführung
2
Marketing communications
2
SME
2
Sub-Saharan Africa
2
Subsahara-Afrika
2
Tourism industry
2
Tourismuswirtschaft
2
Betriebliches Umfeld
1
Business environment
1
Business ethics
1
COVID-19
1
COVID-19 Pandemic
1
Changing world
1
Contemporary perspectives
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Culture
1
Developing economies
1
Emerging markets
1
Entrepreneurship
1
Entrepreneurship approach
1
Ethics
1
Ghana
1
Hospitality and tourism
1
Internet marketing
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Book section
Glossary included
Aufsatz im Buch
7
Aufsatzsammlung
6
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
more ...
less ...
Language
All
English
7
Author
All
Hinson, Robert
Kotler, Philip
26
Meffert, Heribert
20
Homburg, Christian
14
Bruhn, Manfred
13
Armstrong, Gary
12
Rowley, Chris
12
Adeola, Ogechi
11
Hinterhuber, Hans H.
10
Steinmann, Horst
10
Freiling, Jörg
9
Marinov, Marin A.
9
Spiller, Achim
9
Wiedmann, Klaus-Peter
9
Bleicher, Knut
8
Ferrell, Odies C.
8
Hartley, Steven W.
8
Hill, Charles W. L.
8
Kerin, Roger A.
8
Kieser, Alfred
8
Kirchgeorg, Manfred
8
McDaniel, Carl D.
8
Schermerhorn, John R.
8
Ahlert, Dieter
7
Bateman, Thomas S.
7
Foss, Nicolai J.
7
Griffin, Ricky W.
7
Ivancevich, John M.
7
Köhler, Richard
7
Marshall, Greg W.
7
Müller-Stewens, Günter
7
Rudelius, William
7
Shani, Abraham B.
7
Snell, Scott A.
7
Solomon, Michael R.
7
Thorpe, Richard
7
Weber, Winfried Walter
7
Wildemann, Horst
7
Baines, Paul
6
Boone, Louis E.
6
more ...
less ...
Published in...
All
Entrepreneurship marketing : principles and practice of SME marketing
2
New frontiers in hospitality and tourism management in Africa
2
Digital Business in Africa : Social Media and Related Technologies
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational environment and SME
marketing
practices in an emerging economy
Hinson, Robert
;
Dadzie, Kofi Q.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 434-449)
.
2011
Persistent link: https://www.econbiz.de/10008822507
Saved in:
2
Entrepreneurship
marketing
Hinson, Robert
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 13-29)
.
2011
Persistent link: https://www.econbiz.de/10008822553
Saved in:
3
Marketing
communications and brand development : an introduction
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-15)
.
2022
Persistent link: https://www.econbiz.de/10013274175
Saved in:
4
Marketing
communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi
;
Hinson, Robert
;
Sakkthivel, A. M.
- In:
Marketing Communications and Brand Development in …
,
(pp. 3-21)
.
2022
Persistent link: https://www.econbiz.de/10013280158
Saved in:
5
Ethical social media
marketing
in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
Saved in:
6
Introduction: New frontiers in hospitality and tourism
management
in Africa
Ngoasong, Michael Zisuh
;
Kimbu, Albert Nsom
;
Adeola, Ogechi
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 1-14)
.
2021
Persistent link: https://www.econbiz.de/10012612821
Saved in:
7
The future of hospitality and tourism
management
in Africa
Ngoasong, Michael Zisuh
;
Kimbu, Albert Nsom
;
Adeola, Ogechi
- In:
New frontiers in hospitality and tourism management in …
,
(pp. 263-278)
.
2021
Persistent link: https://www.econbiz.de/10012614482
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->