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Organizational environment and SME marketing practices in an emerging economy
Hinson, Robert; Dadzie, Kofi Q. - In: Entrepreneurship marketing : principles and practice of …, (pp. 434-449). 2011
Persistent link: https://www.econbiz.de/10008822507
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Entrepreneurship marketing
Hinson, Robert - In: Entrepreneurship marketing : principles and practice of …, (pp. 13-29). 2011
Persistent link: https://www.econbiz.de/10008822553
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Marketing communications and brand development : an introduction
Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-15). 2022
Persistent link: https://www.econbiz.de/10013274175
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Marketing communications and brand development in a changing world : introduction, issues, and perspectives
Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-21). 2022
Persistent link: https://www.econbiz.de/10013280158
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Ethical social media marketing in Africa
Hinson, Robert; Twum, Kojo Kakra; Arhin, Eugene - In: Digital Business in Africa : Social Media and Related …, (pp. 17-39). 2022
Persistent link: https://www.econbiz.de/10013282674
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Introduction: New frontiers in hospitality and tourism management in Africa
Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 1-14). 2021
Persistent link: https://www.econbiz.de/10012612821
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The future of hospitality and tourism management in Africa
Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 263-278). 2021
Persistent link: https://www.econbiz.de/10012614482