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Pricing und Kundenzufriedenheit
Hinterhuber, Andreas - In: Kundenorientierte Unternehmensführung : …, (pp. 489-505). 2009
Persistent link: https://www.econbiz.de/10003790126
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Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas - 2009
Persistent link: https://www.econbiz.de/10003836526
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Pricing strategies for multinational companies in China
Hinterhuber, Andreas - In: Internationale Wettbewerbsstrategien : die globale …, (pp. 255-269). 2007
Persistent link: https://www.econbiz.de/10003578548
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CEO championing of pricing and the impact on firm performance
Liozu, Stephan M.; Hinterhuber, Andreas; Perelli, Sheri; … - In: Innovation in pricing : contemporary theories and best …, (pp. 67-98). 2013
Persistent link: https://www.econbiz.de/10009628029
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Innovation in pricing : introduction
Hinterhuber, Andreas; Liozu, Stephan M. - In: Innovation in pricing : contemporary theories and best …, (pp. 3-23). 2013
Persistent link: https://www.econbiz.de/10009628032
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Cannibalization - five easy pieces
Hinterhuber, Andreas - In: The ROI of pricing : measuring the impact and making …, (pp. 31-43). 2014
Persistent link: https://www.econbiz.de/10010240076
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Value delivery and value-based pricing in industrial markets
Hinterhuber, Andreas - In: Creating and managing superior customer value, (pp. 381-448). 2009
Persistent link: https://www.econbiz.de/10003826502
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Is innovation in pricing your next source of competitive advantage?
Hinterhuber, Andreas; Liozu, Stephan - In: Innovation in pricing : contemporary theories and best …, (pp. 11-27). 2018
Persistent link: https://www.econbiz.de/10011713210
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CEO championing of pricing and the impact on firm performance
Liozu, Stephan; Hinterhuber, Andreas; Perelli, Sheri; … - In: Innovation in pricing : contemporary theories and best …, (pp. 72-102). 2018
Persistent link: https://www.econbiz.de/10011713246