Hendrikse, George; Hippmann, Patrick; Windsperger, Josef - In: Small Business Economics 44 (2015) 4, pp. 867-888
The aim of this study is to address empirically the degree of contractual completeness in franchising by combining transaction cost and relational governance perspectives. First, the ratio of specific and residual decision rights is developed as a measure of contractual completeness. Second, we...
