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Ethnic food consumption intention at the touring destination : the national and regional perspectives using multi-group analysis
Hiram Ting; Fam, Kim Shyan; Hwa, Jacky Cheah Jun; … - In: Tourism management : research, policies, practice 71 (2019), pp. 518-529
Persistent link: https://www.econbiz.de/10011988014
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Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim Shyan; Richard, James E.; Hiram Ting - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 3-5
Persistent link: https://www.econbiz.de/10014229948
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CB-SEM latent interaction : unconstrained and orthogonalized approaches
Cheah, Jun-Hwa; Memon, Mumtaz Ali; Richard, James E.; … - In: Australasian marketing journal 28 (2020) 4, pp. 218-234
Persistent link: https://www.econbiz.de/10012429460
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Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa; Hiram Ting; Thaichon, Park; Fam, Kim Shyan - In: Journal of strategic marketing 29 (2021) 4, pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
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The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan; Boon Liat Cheng; Cham Tat Huei; Yi, … - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 257-288
Persistent link: https://www.econbiz.de/10014230003