Purpose: The purpose of the paper is to assess whether current corporate commitments to serve all stakeholders rather than just shareholders will protect corporate reputation during the coming economic downturn. Design/methodology/approach: This paper reviews recent corporate commitments to...

Purpose: The purpose of this paper is to examine how changes in the global geopolitical climate have created new and more acute reputation risks for multinational corporations. Design/methodology/approach: This viewpoint examines recent shifts in the global geopolitical claims covered in...

Purpose: The purpose of this paper is to examine the role that corporate political positioning taking is playing in exacerbating political polarization and to suggest that, by contrast, corporations could also play a role in healing some of the increasing divides in democracies around the...

Purpose: The purpose of the viewpoint is to examine the various ways in which the pandemic has exposed structural vulnerabilities in global business infrastructures that have long existed and been long ignored. It urges business leaders not to return to a “new normal” but make fundamental...

Purpose: This study aims to review the expanding use of different aspects of behavioral science in the corporate environment. Design/methodology/approach: This study presents an examination of the academic literature and media reporting on behavioral science in the corporate environment,...

Purpose: The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate ESG and reputation. Design/methodology/approach: It is based on a subjective view of the literature on this topic,...

Purpose: This paper aims to focus attention on the increasing interest of regulators in ensuring ethical behavior in public companies. It suggests a variety of ways in which corporations can monitor and assess their own compliance with ethical standards. Design/methodology/approach: This...

Purpose: Alternative data is a term describing the data exhaust that organizations, especially asset managers, are using to develop insights about companies to give them a trading edge. As the use of this data becomes more prevalent, it is critical that business leaders understand how this kind...

Purpose: This paper aims to highlight the increasing importance corporate responses to climate change will play in corporate reputation. Design/methodology/approach: Review of the relevant secondary literature Findings: Companies that develop active responses to climate change will see positive...

Purpose: This viewpoint reviews the current golden age of corporate purpose and raises the question as to the efficacy of corporate purpose and contributions to social value. The author warns that in the context of global populism, decades of stagnant real wages may bring back the era of...