The rise of FDI from emerging markets has become a focus of attention since the turn of the century. Over the past few years, firms from these markets have become major investors abroad, complementing their home countries‘ traditional role as recipients of FDI. To help understand this...

This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for...