Traceability and authenticity issues have gained increasing prominence in food markets and create both opportunities … emerging technology with the potential to deliver traceability and authenticity assurances. A key question for the food … industry in adopting new technologies is consumer acceptance. This paper explores consumer attitudes toward traceability and …

. Traceability systems can vary from simple traceback systems to systems that provide identity preservation and quality assurance …. This report reviews the different red meat traceability systems that are in place around the world, and explores the … question: 'What kind of a traceability system do Canadian consumers want in the red meat sector?' The authors use experimental …