Hobbs, Jill E.; McDonald, Jillian; Zhang, Jing - Agricultural and Applied Economics Association - AAEA - 2012
and challenges for the food industry in providing credible information to consumers. Internal molecular tagging is an … effect of information on consumers’ choices. Therefore, respondents were randomly assigned to one of four information … a processed meat product. Other proxy signals (country of origin, brand), resonate strongly with consumers and tended to …