Strategy workshops, the practice of taking time out from day-to-day routines to deliberate on the longer-term direction of the organisation, are a common practice, yet surprisingly little is known about them. This article presents the first substantial exploration of the role of workshops in...

This article analyses the processes of market-driven change in two professional service sectors, Research and Development (R&D) and the National Health Service. Building on these sectors’common experiences, the article proposes a general model of market-driven change in professional services,...

This article reports on recent experience of marketing in NHS hospitals. It is argued that the effective implementation of marketing depends on the development of a marketing process, a marketing function and a marketing philosophy. Effective marketing is hampered by poor communication,...

Examines how R&D can learn to market itself. Draws on four intensive case studies of in-house and independent laboratories to argue that developing this capability requires pervasive organizational change, which goes beyond the introduction of marketing specialists and the creation of marketing...

This book addresses some of the most significant issues currently facing business strategists, including restructuring and reorganization, global competition, strategic change, and organizational learning. These issues are, of course, currently relevant but as thoughts and approaches to...

Strategy workshops, also known as away days, strategy retreats and strategic ‘off-sites’, have become widespread in organizations. However, there is a shortage of theory and evidence concerning the outcomes of these events and the factors that contribute to their effectiveness. Adopting a...