We argue that the optimal configuration of contractual and relational governance mechanisms in an alliance is contingent not only on the amount of asset specificity, but on the nature of the asset involved in the alliance. Physical assets are more suited to contractual controls, while knowledge...

We examine the relationship between the nature of assets involved in an alliance and the optimal configuration of contractual and relational governance mechanisms. Examination of governance choice and performance in the German telecommunications industry indicates that physical assets are more...

We examine the relationship between the nature of assets involved in an alliance and the optimal configuration of contractual and relational governance mechanisms. Examination of governance choice and performance in the German telecommunications industry indicates that physical assets are more...