Consumers' interactions with smart objects have a relational nature and extensive research has supported the “relationship metaphor” as a fruitful way to understand consumer responses to consumption objects. But, smart objects pose unique challenges for considering the emergence of...

The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers’ internal subjective responses to branded objects may...

This eight-part Web Appendix provides methodological details of the paper “Automation Assemblages in the Internet of Things”. In this paper, we examine consumers’ interactions with smart objects using a novel mixed method approach, guided by assemblage theory, to discover the emergence of...