Reputation formation pervades human social life. In fact, many people go to great lengths to acquire a good reputation, although building a good reputation is costly in many cases. We know little, however, about the neural underpinnings of this important social mechanism. In the present study we...

Reputation formation pervades human social life. In fact, many people go to great lengths to acquire a good reputation, even though building a good reputation is costly in many cases. Little is known about the neural underpinnings of this important social mechanism, however. In the present...