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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
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Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Strategic marketing in tourism services, (pp. 147-162). 2012
Persistent link: https://www.econbiz.de/10009581754
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The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10009296477