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~person:"Homburg, Christian"
~subject:"Costs"
~type_genre:"Arbeitspapier"
~type_genre:"Hochschulschrift"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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A
marketing
perspective on mergers and acquisitions : how
marketing
integration affects post-merger performance
Homburg, Christian
;
Bucerius, Matthias
-
2004
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