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Firm Value Creation Through Major Channel Expansions : Evidence from an Event Study in the United States, Germany, and China
Homburg, Christian - 2014
study of 240 announcements of major channel expansions in the United States, Germany, and China. The results indicate that …
Persistent link: https://www.econbiz.de/10013054526
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie - 2020
Persistent link: https://www.econbiz.de/10012140415
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Performance Measurement System Design and Functional Strategic Decision Influence : The Role of Performance Measure Properties
Artz, Martin; Homburg, Christian; Rajab, Thomas - 2017
evidence and a few qualitative case studies. Drawing on institutional theory, we develop predictions that link the use of … to the functional subunit. We discuss these findings in light of existing evidence and theory …
Persistent link: https://www.econbiz.de/10014156310
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Beschwerdemanagement in deutschen Unternehmen : eine branchenübergreifende Erhebung des State of Practice
Homburg, Christian; Fürst, Andreas - 2003
Persistent link: https://www.econbiz.de/10013430045
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Die Zusammenarbeit zwischen Marketing und Vertrieb, eine vernachlässigte Schnittstelle
Homburg, Christian; Jensen, Ove; Klarmann, Martin - 2005
Persistent link: https://www.econbiz.de/10013430122
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A marketing perspective on mergers and acquisitions : how marketing integration affects post-merger performance
Homburg, Christian; Bucerius, Matthias - 2004
Persistent link: https://www.econbiz.de/10013430643
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Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian - 2005
Persistent link: https://www.econbiz.de/10013430687
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A customer perspective on product eliminations : how the removal of products affects customers and business relationships
Homburg, Christian; Fürst, Andreas; Prigge, Jana-Kristin - 2009
Persistent link: https://www.econbiz.de/10013430760
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Structure and dynamics of the German Mittelstand
Homburg, Christian (ed.) - 1999
Persistent link: https://www.econbiz.de/10000671536