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Virtual reality in new product development : insights from prelaunch sales forecasting for durables
Harz, Nathalie; Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 86 (2022) 3, pp. 157-179
Persistent link: https://www.econbiz.de/10013258858
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Is the more always better? A comparative study of internal and external integration practices in new product and new service development
Homburg, Christian; Kuehnl, Christina - In: Journal of Business Research 67 (2014) 7, pp. 1360-1367
This study investigates the relationship between internal and external integration practices and innovation success of new products and new services. Building on the idea that key success drivers in new product and new service development may have implementing costs besides their obvious...
Persistent link: https://www.econbiz.de/10011050093
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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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Produktdesign : eine empirische Untersuchung zu Definition, Messung und Auswirkungen auf das Verhalten von Konsumenten
Schwemmle, Martin - 2016
Persistent link: https://www.econbiz.de/10011451280
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Virtual Reality in Erfolgsprognosen vor Neuprodukteinführung : Modellentwicklung, Validierung und empirische Untersuchung
Harz, Nathalie - 2020
Persistent link: https://www.econbiz.de/10012140415
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Preannouncing pioneering versus follower products : what should the message be?
Homburg, Christian; Bornemann, Torsten; Totzek, Dirk - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 310-327
Persistent link: https://www.econbiz.de/10003900702
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Nichtlineare Effekte im Management von Dienstleistungs- und Produktinnovationen : eine vergleichende Studie
Homburg, Christian; Kühnl, Christina - 2011
Persistent link: https://www.econbiz.de/10009230448
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Is the more always better? : a comparative study of internal and external integration practices in new product and new service development
Homburg, Christian; Kuehnl, Christina - In: Journal of business research : JBR 67 (2014) 7, pp. 1360-1367
Persistent link: https://www.econbiz.de/10010379345