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Hong, F.C.
Pecotich, Anthony
30
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Brand Name Translation: Language Constraints, Product Attributes, and Consumer Perceptions in East and Southeast Asia
Hong, F.C.
;
Pecotich, Anthony
;
Shultz II, Clifford J.
- In:
Journal of international marketing
10
(
2002
)
2
,
pp. 29-45
Persistent link: https://www.econbiz.de/10007235816
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