Interpersonal relationships are an important and integral part of numerous social science research agendas. Analytical tools have been created in the last 10 years that model dyadic interactions. In particular, this article focuses on the dyadic models of Fienberg and Wasserman [Fienberg, S.E.,...

Patterns of relationships are of interest to researchers in marketing. In particular, the concept of "networks" of inter-relationships has found appeal among business marketers. While many network methods exist for analyzing the structure of network ties, most of the reported network research in...

Many substantive areas in marketing share a basic concern with relationships. Social network and dyadic interaction methods are techniques that can enrich a researcher's understanding of the structure of relationships, whether a few actors or many are involved and whether the relationships are...

Descriptive and inferential statistical techniques exist for the analysis of social networks, but to date the inferential methods have been limited to the comparison of one network to its hypothesized population parameters (analogous to a one-sample t-test), or the comparison of multiple...