We show that concealing cost information is a dominant strategy in heterogeneous Bertrand oligopolies. This result enables us to endogenize the number of firms in a market in terms of market size, entry costs, and unit cost uncertainty.

We show that concealing cost information is a dominant strategy in heterogeneous Bertrand oligopolies. This result enables us to endogenize the number of firms in a market in terms of market size, entry costs, and unit cost uncertainty.