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Az innováció értelmezése és dimenziói az értékesítők nézőpontjából = Understanding the phenomena of corporate and individual innovation from the salesmen’s point of view...
Horváth, Daniella; Korcsmáros, Enikő; Mitev, Ariel … - 2018
aim of the research is to understand the phenomena of corporate and individual innovation from the salesmen’s point of … the salesmen role in the innovation is relatively small. This can be the consequence of the uncertain role of the salesmen … in the innovation process within the company. The firms seem to be unable to take advantage of the salesmen’s potential …
Persistent link: https://www.econbiz.de/10011899303
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Marketing as Designing: Design Methods in Marketing Education – Introduction to DesignCommunication
Horváth, Dóra; Cosovan, Attila; Csordás, Tamás; … - 2018
Life-long learning is an evidence for today’s leaders and designers. If leaders would approach emerging problems like designers, many products, services and procedures would become more functional, and would be able to create long-lasting values for the organization and society. Such an...
Persistent link: https://www.econbiz.de/10011907795
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A vállalati innováció dimenzióinak feltárása az értékesítő nézőpontjából --- Exploring the dimensions of enterprise innovation from the salesman's perspective
Horváth, Daniella; Mitev, Ariel Zoltán; Korcsmáros, … - 2019
innovation. The main aim of the research is to understand the phenomena of corporate and individual innovation from the salesmen …’s point of view. After a quick overview of the general innovation theory (analyzing its organizational and personal dimensions … characterized by a qualitative research strategic approach. The results show us that the salesmen role in the innovation is …
Persistent link: https://www.econbiz.de/10012116011