This paper analyzes consumer preferences toward grocery store choices given a set of attributes of stores. This information will then be used to make inferences on how the opening of a Wal-Mart supercenter would affect the other grocery stores in a small city.

In the growing body of literature on consumer acceptance of genetically modified (GM) foods, there are significant differences on the impact of knowledge on acceptance of GM foods. One potential explanation is the manner in which knowledge is measured. The goal of this study is to differentiate...

A stated preference experiment is conducted to elicit consumer WTPs for various blueberry attributes. The mixed logit model is employed to account for consumer heterogeneity. The model is set up in the WTP space where the distributions of WTPs are directly specified. Considering the high...

Replaced with revised version of paper 07/14/11.

While federal rules require specific meat and poultry products to carry nutrition information labeling, these rules do not extend to fresh seafood products. This paper focuses on the extent to which the provision of nutrition information could impact consumer demand for seafood, with a special...

Voluntarily implemented carbon labels have shown that there is a lack of motivation by companies to develop technology to reduce carbon emissions. This study examined consumer values for mandatory carbon labels in South Korea. Considering the altruistic nature of carbon labels, we asked about...

This study primarily focuses on the effect of information on consumers’ purchasing behavior. If consumers are provided with information about a specific product they may change their beliefs about that product. This distribution of information may lead the consumer to make the decision either...