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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods
Kerin, Roger A.; Kalyanaram, Gurumurthy; Howard, Daniel J. - In: The journal of product innovation management : an … 13 (1996) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10007316997
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Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement
Howard, Daniel J.; Kerin, Roger A. - In: Journal of marketing 70 (2006) 4, pp. 185-204
Persistent link: https://www.econbiz.de/10007278443
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The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement
Howard, Daniel J.; Kerin, Roger A.; Gengler, Charles - In: Journal of public policy & marketing : JPP & M ; an … 19 (2000) 2, pp. 250-264
Persistent link: https://www.econbiz.de/10007046650