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~person:"Howard, John A."
~person:"Percy, Larry"
~subject:"Markenführung"
~subject:"Marktforschung"
~type_genre:"Textbook"
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ECONIS (ZBW)
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Strategic
brand
management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
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2011
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2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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Consumer behavior in marketing strategy
Howard, John A.
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1989
Persistent link: https://www.econbiz.de/10000764093
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