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Howlett, Elizabeth
Gunasti, Kunter
37
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The crucial role of reference numbers on consumers' product preferences
Gunasti, Kunter
;
Ozcan, Timucin
;
Howlett, Elizabeth
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434878
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