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Social identity and the service profit chain
Homburg, Christian; Wieseke, Jan; Hoyer, Wayne D. - 2008
Persistent link: https://www.econbiz.de/10003848961
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How to get lost customers back? : a study of antecedents of relationship revival
Homburg, Christian; Hoyer, Wayne D.; Stock, Ruth Maria - 2006
Persistent link: https://www.econbiz.de/10003385644
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Do satisfied customers really pay more? : a study of the relationship between customer satisfaction and willingness to pay
Homburg, Christian; Koschate, Nicole; Hoyer, Wayne D. - 2004
Persistent link: https://www.econbiz.de/10002758671
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Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341