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Which food delivery platforms are winning the restaurant food delivery wars? : analysis from a consumer perspective

Tsai, Pei-Hsuan; Hsiao, Wei-Hung; Chen, Chih-Jou - In: International journal of consumer studies 47 (2023) 1, pp. 155-176

Persistent link: https://www.econbiz.de/10014246605

Exploring the opportunity of digital voice assistants in the logistics and transportation industry

Hsiao, Wei-Hung; Chang, Tsung-Sheng - In: Journal of Enterprise Information Management 32 (2019) 6, pp. 1034-1050

Purpose: The logistics industry has benefited hugely from the growth of e-commerce. The logistics and transportation industry operators have realized that higher-quality service and logistics management provides the competitive edge as the primary channel of communication with consumers....

Persistent link: https://www.econbiz.de/10012186539

Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity

Hsiao, Wei-Hung; Lin, Yu-Hsiu; Wu, Ing-Long - In: Journal of organizational computing and electronic commerce 32 (2022) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10013282416