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The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34
Persistent link: https://www.econbiz.de/10009519766
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Performance implications of peer monitoring among suppliers
Hu, Qinfang; Hu, Jing; Yang, Zhilin - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1618-1638
Persistent link: https://www.econbiz.de/10014315793
Cover Image
The role of brand image congruity in Chinese consumers' brand preference
Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009835998