Duh, Fu-Yann; Hu, Linda; Shang, Jen S.; Chow, Tai-Hwa - In: International Journal of Revenue Management 1 (2007) 3, pp. 293-313
This research examines the website design factors that influence the trust in online bookstores. The success of an online store to a great extent depends upon the credibility of its website. The survey results show that security, interaction, and navigation functionality are design constructs...
