In a crowdsourcing contest, innovation is outsourced by a firm to an open crowd that competes in generating innovative solutions. Given that the projects typically consist of multiple attributes, how should the firm optimally design a crowdsourcing contest for such a project? We consider two...

As consumer buying habits are trending toward more simple and hassle-free experiences, more and more companies are jumping into the innovative business model of subscription services. Subscription providers such as Spotify, Netflix and OneGo (an all-you-can-fly subscription service provider)...