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~person:"Huang, Szu-chi"
~person:"Zhang, Jian"
~subject:"Consumer motivation"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Been there, done that : the impact of effort investment on goal value and consumer motivation
Zhang, Ying
;
Xu, Jing
;
Jiang, Zixi
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10009160941
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