Huang, Wen-Hsien; Zeelenberg, Marcel - In: Judgment and Decision Making 7 (2012) 4, pp. 441-451
Investors, like any decision maker, feel regret when they compare the outcome of an investment with what the outcome would have been had they invested differently. We argue and show that this counterfactual comparison process is most likely to take place when the decision maker's expectations...
