Huang, Yanliu; Hutchinson, J. Wesley - In: Organizational Behavior and Human Decision Processes 122 (2013) 2, pp. 163-176
Repeated search and decision making is a common consumer activity that should benefit from advanced planning. In three simulated shopping experiments, we find that people often fail to plan spontaneously or, when they do plan, do not use an appropriate mental model of the search problem. We also...
