Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huang, Yunhui"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Buy-sell imbalance and the mea...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Experiment
2
Konsumentenverhalten
2
Advertising effects
1
Brand extension
1
Cognition
1
Construal level theory
1
Kognition
1
Markentransfer
1
Mental imagery
1
Persuasion
1
Physical proximity
1
Probability estimates
1
Productivity
1
Progress focus
1
Psychology of advertising
1
Subsequent task perseverance
1
Task evaluation
1
Task motivation
1
Theorie
1
Theory
1
USA
1
United States
1
Verbal information
1
Visualisierung
1
Visualization
1
Wanting and liking
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Huang, Yunhui
Yang, Chunpeng
54
Yang, C.
26
Yang, Chyan
24
Zhang, Rengui
13
Yang, Chen
12
Gao, Xinghua
7
Jia, Y.
7
Jia, Yanli
7
Jia, Yonghong
7
Yang, Cai
7
Zhou, Liyun
7
Gao, Bin
6
Xie, Jun
6
Jia, Yuecheng
5
Li, Jinfang
5
Yang, Charles
5
Yang, Jianlei
5
Cai, Chuangqun
4
Hu, Xiaoyi
4
Lau, Lawrence J.
4
Lu, W.-M.
4
Pei, J.
4
Wang, Yau-de
4
Yang, Cheng
4
Zhang, Hongwei
4
Zhu, K.
4
Chen, Xikang
3
Chen, Yashuo
3
Cheng, Leonard K.
3
Everitt, J.H.
3
Fung, K.C.
3
Jia, Yun
3
Jiang, Wei
3
Luan, Pupu
3
Niu, Han-jen
3
Ouyang, Jun
3
Wei, Pengyu
3
Wyer, Robert S.
3
Yan, Wei
3
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Remaining focus increases task evaluation and future task perseverance
Huang, Yunhui
;
Jia, Yanli
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 251-263
Persistent link: https://www.econbiz.de/10012063327
Saved in:
2
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
3
The effects of physical distance from a brand extension on the impact of brand-extension fit
Huang, Yunhui
;
Jia, Yanli
;
Wyer, Robert S.
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 59-69
Persistent link: https://www.econbiz.de/10011637210
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
