Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

Over the past decade, researchers have expressed concerns over what seemed to be a paucity of replications. In line with this, editorial policies of some leading marketing journals have been modified to encourage more replications. We conducted an extension of a 1994 study see whether these...

This paper is about how the author proposes to replicate Evanschitzky, Baumgarth, Hubbard, and Armstrong's "Replication research's disturbing trend" (Journal of Business Research, 2007). This is because estimating the incidence of published replication research and its outcomes must be continued.