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Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility … (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm …
Persistent link: https://www.econbiz.de/10012624786
Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in … research uncovered significant "ask avoidance" which, if present, could imply that fundraising activities may harm a company …
Persistent link: https://www.econbiz.de/10012104809
charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we … stark adverse long-run effects of the fund-raising campaign for ticket sales. "Avoiding the ask," opera customers who faced … more insistent online fundraising buy fewer tickets in the following season. Our results suggest that fundraising …
Persistent link: https://www.econbiz.de/10011912100
. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how …-run effects of the fundraising campaign for ticket sales. "Avoiding the ask," opera customers who faced more insistent online … fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in …
Persistent link: https://www.econbiz.de/10011900056
. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how …-run effects of the fundraising campaign for ticket sales. "Avoiding the ask," opera customers who faced more insistent online fund-raising … buy fewer tickets in the following season. Our results suggest that fund-raising management should not decide in isolation …
Persistent link: https://www.econbiz.de/10011811273
We study an online fundraising campaign run on an opera ticket booking plat-form. After establishing a baseline, a … stark evidence on adverse long-run effects of fundraising campaigns for ticket selling entities. "Avoiding the ask," non …
Persistent link: https://www.econbiz.de/10011455873
Some companies engage in mass fundraising — where thousands of recipients are asked to make small donations — in … research uncovered significant “ask avoidance” which, if present, could imply that fundraising activities may harm a company …
Persistent link: https://www.econbiz.de/10012864789
Persistent link: https://www.econbiz.de/10012860047
Persistent link: https://www.econbiz.de/10012213227
Do donors examine a single ask to donate in isolation or do they consider that other and future asks may come along? In the first year of our field experiment, we vary whether or not potential donors are informed that the ask will be repeated in the following year. This information has dramatic...
Persistent link: https://www.econbiz.de/10012955884