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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu; Suzuki-Lambrecht, Yoshikazu; Lueck, Jennifer; … - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
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The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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You reap where you sow : a trust-based approach to initial seeding for viral advertising
Huh, Jisu; Kim, Hyejin; Rath, Bhavtosh; Lu, Xinyu; … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
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Perceived relevance and privacy concern regarding online behavioral advertising (OBA) and their role in consumer responses
Kim, Hyejin; Huh, Jisu - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
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ChatGPT, AI advertising, and advertising research and education
Huh, Jisu; Nelson, Michelle R.; Russell, Cristel Antonia - In: Journal of advertising 52 (2023) 4, pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
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Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
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Developmental antecedents to children's responses to online advertising
Shin, Wonsun; Huh, Jisu; Faber, Ronald J. - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
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Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu; Shin, Wonsun - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 306-329
Persistent link: https://www.econbiz.de/10011479844