//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Huh, Jisu"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Alcohol advertising : what doe...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
22
Werbung
20
Advertising effects
12
Werbewirkung
12
Consumer behaviour
6
Konsumentenverhalten
6
USA
6
United States
6
Internet marketing
5
Online-Marketing
5
Arzneimittel
4
Direct marketing
4
Direktmarketing
4
Pharmaceuticals
4
Comparison
3
Confidence
3
OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
3
Sponsoring
3
Sponsorship
3
Vergleich
3
Vertrauen
3
Viral marketing
3
Virales Marketing
3
Bibliometrics
2
Bibliometrie
2
Cognition
2
Computational advertising
2
Corporate disclosure
2
Fachzeitschrift
2
Journal
2
Kognition
2
Public relations
2
Unternehmenspublizität
2
Website
2
Weiße
2
White people
2
sponsorship disclosure
2
trust
2
Öffentlichkeitsarbeit
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Aufsatz im Buch
2
Book section
2
Conference paper
1
Konferenzbeitrag
1
Systematic review
1
research-article
1
review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
27
Author
All
Huh, Jisu
Grossman, Michael
79
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Saffer, Henry
75
Gierl, Heribert
67
Eisend, Martin
60
Markowitz, Sara
58
Chaloupka, Frank J.
51
Esch, Franz-Rudolf
50
Taylor, Charles Raymond
47
Anderson, Simon P.
42
Dens, Nathalie
40
Septianto, Felix
38
Wilbur, Kenneth C.
38
Diehl, Sandra
37
Kind, Hans Jarle
37
Bauer, Hans H.
36
Dave, Dhaval
36
Mueller, Barbara
35
Okazaki, Shintaro
32
Rosengren, Sara
32
Terlutter, Ralf
31
Dahlén, Micael
30
Chan, Kara
29
Nickel, Volker
29
Pflaum, Dieter
29
Nilssen, Tore
28
Stafford, Marla Royne
28
Pepels, Werner
27
Anderson, Kym
26
Bruhn, Manfred
26
Nelson, Jon P.
26
Rossiter, John R.
26
Yoon, Sukki
26
Nelson, Jon Paul
25
Pauwels, Koen
25
Sørgard, Lars
25
Yoon, Hye Jin
25
Zaccour, Georges
25
more ...
less ...
Published in...
All
Journal of advertising
7
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
International Journal of Pharmaceutical and Healthcare Marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of advertising research
2
Advertising theory
1
Designing and communicating experience
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Other ZBW resources
2
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt
advertising
avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
2
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
3
The influence of sender trust and advertiser trust on multistage effects of viral
advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
4
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
5
You reap where you sow : a trust-based approach to initial seeding for viral
advertising
Huh, Jisu
;
Kim, Hyejin
;
Rath, Bhavtosh
;
Lu, Xinyu
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 963-989
Persistent link: https://www.econbiz.de/10012395590
Saved in:
6
Perceived relevance and privacy concern regarding online behavioral
advertising
(OBA) and their role in consumer responses
Kim, Hyejin
;
Huh, Jisu
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 92-105
Persistent link: https://www.econbiz.de/10011745253
Saved in:
7
ChatGPT, AI
advertising
, and
advertising
research and education
Huh, Jisu
;
Nelson, Michelle R.
;
Russell, Cristel Antonia
- In:
Journal of advertising
52
(
2023
)
4
,
pp. 477-482
Persistent link: https://www.econbiz.de/10014339293
Saved in:
8
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
9
Developmental antecedents to children's responses to online
advertising
Shin, Wonsun
;
Huh, Jisu
;
Faber, Ronald J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 719-740
Persistent link: https://www.econbiz.de/10009674971
Saved in:
10
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->