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Review articles : purpose, process, and structure
Palmatier, Robert W.; Houston, Mark B.; Hulland, John - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011865090
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Reviewers as developmental coaches : editorial
Houston, Mark B.; Hulland, John - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10012434064
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The importance of behavioral outcomes
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 437-440
Persistent link: https://www.econbiz.de/10012548038
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To boldly go... : editorial
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10012819724
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Introduction to the business model innovations in emerging markets special issue
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 813-814
Persistent link: https://www.econbiz.de/10012301265
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Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
Hulland, John; Houston, Mark B. - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 351-359
Persistent link: https://www.econbiz.de/10012290956
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Special issue: generalizations in marketing : systematic reviews and meta-analyses
Hulland, John (ed.); Houston, Mark B. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012290980