Purpose – The aim of this paper is to explore theapplication of a process of innovation within a small to medium-sizedenterprise (SME) case study organisation over a six-year period, leading toimproved understanding for further application and development. Design/methodology/approach – The...

Purpose – The aim of this paper is to explore the application of a process of innovation within a small to medium‐sized enterprise (SME) case study organisation over a six‐year period, leading to improved understanding for further application and development. Design/methodology/approach...