Wang, Lei; Zhang, Chun; Li, Jun; Huo, Dong; Fan, Xing - In: International Marketing Review 37 (2020) 2, pp. 213-239
Purpose: This study examines how unilateral supplier transaction-specific investments (TSIs), directly and indirectly, influence international buyer opportunism and the extent to which detailed contracts enable suppliers to safeguard against international buyer opportunism. The study also...