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Unseen is unsold : assessing visual equity with commercial eye-tracking data
Chandon, Pierre (contributor); Hutchinson, J. W. (contributor) - 2002 - [Elektronische Ressource], rev. version of 2001/19/MKT
Persistent link: https://www.econbiz.de/10001716428
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre (contributor); Hutchinson, J. W. (contributor) - 2001 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632312
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Journal of marketing 73 (2009) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Visual marketing : from attention to action ; …, (pp. 224-258). 2008
Persistent link: https://www.econbiz.de/10009260338
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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008
Persistent link: https://www.econbiz.de/10003909342
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565246