Young, William; Hwang, Kumju; McDonald, Seonaidh; … - In: Sustainable Development 18 (2010) 1, pp. 20-31
The 'attitude-behaviour gap' or 'values-action gap' is where 30% of consumers report that they are very concerned about environmental issues but they are struggling to translate this into purchases. For example, the market share for ethical foods remains at 5 per cent of sales. This paper...
