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~person:"Iansiti, Marco"
~person:"Kiddon, Joan S."
~source:"econis"
~subject:"United States"
~type:"book"
~type_genre:"Fallstudie"
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One strategy : organization, planning, and decision making
Sinofsky, Steven
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Iansiti, Marco
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2010
Persistent link: https://www.econbiz.de/10003874856
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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Light, Larry
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Kiddon, Joan S.
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2009
Persistent link: https://www.econbiz.de/10003743736
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