Iglesias, Oriol (ed.); Ind, Nicholas (ed.); … - 2022 - First published
-- Acknowledgments -- A An introduction to the corporate brand management field -- 1 Towards a paradigm shift in corporate branding -- 2 … Demarcating the field of corporate brand management -- 3 Corporate brand management from a co-creative perspective -- 4 Welcome to … the matrix: how to find and use your corporate brand's core identity -- 5 Commentary on 'Towards a paradigm shift in …